Financial transaction

Euronet Worldwide epay division successfully drives global expansion of subscription payment products with new recurring billing platform

  • epay launches its new recurring billing solution in several countries around the world

  • The new solution offers subscription and buy-it-now payments for products such as Microsoft 365, Xbox All Access, and Xbox Game Pass Ultimate.

  • Easy to implement, the solution requires epay’s global network of retailers, telecommunications and mobile wallets to establish a single connection to the company’s technology platform to access and distribute new subscription products.

SINGAPORE, November 24, 2021 / PRNewswire / – epay, the digital payment processing business segment of global financial and payment technology solutions provider Euronet Worldwide, Inc. (NASDAQ: EEFT), today announced several launches for its new recurring billing solution consisting of subscription products for Microsoft 365, Xbox Game Pass Ultimate and Xbox All Access in the North and South America, Europe, Asia and Australia[1]. The new recurring billing platform makes it easy for partner companies and brands around the world to offer their digital products with subscription pricing while expanding the capabilities of epay’s digital content portfolio.

(PRNewsfoto / Euronet in the world)

(PRNewsfoto / Euronet in the world)

(PRNewsfoto / Euronet in the world)

The new epay solution enables retailers, carriers and brands to generate recurring revenue from products that were previously sold in a single transaction while benefiting all participants in the sales channel as a result:

  • Brands with digital products, access partners in epay’s global sales channel network and reach consumers.

  • Partner channels can now use epay’s connectivity with its suppliers and strategic partners such as Microsoft to immediately expand their product portfolio with new subscription products appealing to their customers.

  • Consumers can now purchase subscription digital products from their trusted and preferred channel partner and easily use them on a smartphone, laptop or PC.

Simple technical implementation with state-of-the-art API
Leveraging the technologies and APIs of Euronet’s REN payment platform, epay processes digital payments, manages value-added services such as gift cards and mobile top-ups and also distributes its portfolio of digital content from many well-known brands through its global network of retailers occupying 739,000 points of sale. Once the epay interface is established at the retailer, a channel partner can add additional brands from the epay wallet as they become available and other epay value added services such as its gift card wallet. .

How the epay recurring billing solution works:

  • Channel partners offer a subscription product to customers and register their preferred payment method.

  • epay connects to the retailer’s existing payment infrastructure or facilitates recurring billing through Payment tokenization.

  • At the end of the initial subscription period, renewal is triggered by the brand or channel partner through tokenized data without having to store and process sensitive personal data.

Market launches with the recurring billing solution to date include:

  • Microsoft 365: Launched with major distribution partners in France with FNAC, in the UK with Currys and in Brazil with Vivo.

  • Cloud gaming with Xbox Game Pass Ultimate: Launched in Korea by distribution partner SK Telecom, in Spain with Telefonica and in Australia with Telstra.

  • Unlimited Xbox access: Launched in Poland with the electronics retailer Media Expert and with the telecoms partners Telstra in Australia and SK Telecom in Korea.

More countries and retailers are already in the planning and will be announced when they become available.

“Subscription-based business models are the future for many companies as they support both growth and digital transformation,” said Kevin Caponecchi, executive vice president and CEO, epay, software and EFT Asia-Pacific division. “Current pioneers in the software, streaming and gaming industries will soon be joined by a wide range of new suppliers from the beauty, fashion, food and other industries. Thanks to our existing connections with over a thousand brands in a wide range of industries and our innovative technology which allows us to distribute products worldwide through our extensive network of retailers, we will soon be able to offer other recurring billing solutions from many other areas of consumption. This solution is an important strategic business area that we intend to expand globally. “

Businesses and brands wishing to learn more should contact their existing epay contact or James warden, epay brand and product management director, at [email protected] or Christina Surth, Director of Business Development in Asia at [email protected].

[1] Multiple launches of Microsoft 365 recurring billing solutions, Xbox Game Pass Ultimate, and Xbox All Access in North and South America, Europe, Asia, and Australia do not mean all of the named products are available in all regions. named. Additionally, any future launches are subject to epay and brand requirements and approval.

About epay:
epay is one of the world’s leading providers of comprehensive payment services for payment processing and prepaid solutions that processed 2.4 billion transactions in 2020. The company has built an extensive retail network with 739,000 point terminals sales in 62 countries, to connect brands with consumers around the world. The company offers a portfolio of gift cards (prepaid, closed loop and digital media), sales incentives and payment solutions (acceptance of cards, terminals, e-commerce, mobile and Internet of Payment) for omnichannel commerce, and offers its services through its proprietary cash register integration software. epay is a segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), a Kansasbased company that won $ 2.5 billion in revenue in 2020, employing more than 8,000 people and serving customers in 175 countries.

About Euronet Worldwide, Inc.
Euronet Worldwide is an industry leader in the processing of secure electronic financial transactions. The company provides payment and transaction processing solutions to financial institutions, retailers, service providers and individuals. These services include full ATM, point-of-sale and card outsourcing services, card issuance and merchant acquisition services, software solutions, consumer-to-consumer money transfer services. and business-to-business in cash and online, and electronic digital media distribution. and prepaid mobile phone time.

Euronet’s global payments network is extensive – comprising 47,474 ATMs, approximately 400,000 EFT payment terminals and a growing portfolio of outsourced debit and credit card services which are managed in 62 countries; card software solutions; a prepaid processing network of approximately 739,000 point-of-sale terminals in approximately 325,000 retail locations in 62 countries; and a global money transfer network of approximately 507,000 locations serving 162 countries. With its head office in Leawood, Kansas, United States, and 66 offices around the world, Euronet serves clients in approximately 175 countries. For more information, please visit the company’s website at

Media contact:

Kayla yao
[email protected]

SOURCE Euronet in the world

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