Financial transaction

Mayfair Capital Partners, a division of Oxford Financial Group, Ltd.™, acquires Tile Redi Holdings, LLC

CARMEL, Ind.–(BUSINESS WIRE)–Mayfair Capital Partners (“Mayfair”), a division of Oxford Financial Group, Ltd. (“Oxford”), on behalf of its underlying investors, acquired Tile Redi Holdings, LLC (“Tile Redi” or the “Company”). The investment closed on February 28, 2022 and terms were not disclosed.

Based in Charlotte, NC, Tile Redi manufactures highly engineered, patented shower product solutions. The company is a market leader in customisable, waterproof, easy-to-install, UL-certified one-piece shower trays. Tile Redi pioneered “ready-to-tile” technology and has spent over two decades innovating and improving its core product offering and expanding to serve multiple end markets – professional contractors managing construction projects. large-scale home to single installation residential DIY. yourselves owners. Tile Redi products are made in the USA at company-owned manufacturing facilities, allowing the company to focus on quality control and innovation to create one of the the most efficient functional baths on the market. Tile Redi’s innovative products can be installed in a fraction of the time compared to its competitors. These superior performance and installation features have won Tile Redi a host of awards over the past decade. In addition to its main office in Charlotte, North Carolina, the company operates manufacturing and fulfillment centers in Elkhart, Indiana.

Oxford’s Mayfair division has a history of investing in high-growth, market-leading companies with the aim of providing growth capital and strategic support to enable companies to expand their reach and better serve their customers. Tile Redi’s talented management team, led by CEO Sean Boes, and knowledgeable and knowledgeable employee base have a compelling and shared vision for continued innovation and growth. Ben Ault, Managing Director of Mayfair, said: “Oxford’s long history of stability and flexibility allows us to be an excellent financial partner for high growth businesses such as Tile Redi. Customers love the products, and we will invest in Sean and the team’s efforts to continually reach more customers and develop the best performing, most sophisticated products on the market.

Sean Boes, CEO of Tile Redi, said, “We are thrilled to open a new chapter in the Tile Redi story. We’ve spent decades developing innovative solutions and fine-tuning our products based on the needs of our primary customers, namely DIYers, professional contractors, and large-scale developers. We have a tremendous opportunity to expand our reach across all channels given the current skilled labor and supply chain market. Our products are made in the USA and help make the process of shower proofing faster and easier. We believe Mayfair Capital Partners will be excellent collaborators in achieving our vision of making every shower installation easy and leak free.

Additionally, Joe Cook, company founder and significant shareholder who will continue to be involved in the growth of the business, said: “I am incredibly proud of this management team and excited about our partnership with Oxford and their Mayfair team. . They understand the value and rich technical heritage of this company and share our vision for growth.

Oxford has a long history of investing in private equity opportunities, which it calls “ambitious investments”. On behalf of its clients, Oxford’s team of experienced and specialist investment professionals sources and underwrites ambitious investments through a number of different strategies and structures, including direct investments in companies led by talented management teams such as Tile Redi. These opportunities enable Oxford to better serve its own client base and meet the growing demand for direct private equity allocations.

Bo Ramsey, Oxford’s Chief Investment Officer, said: “We are always looking for opportunities for us and our clients to partner with management teams and business owners to provide growth capital. and strategic support to help management teams take advantage of attractive growth opportunities. . Tile Redi’s best products, compelling and consistent growth, and talented management team are a perfect example of the type of company we seek to partner with. We are very excited to be working with Sean and the rest of the management team as Tile Redi begins its next phase of growth.

Jeff Thomasson, CEO and Managing Director of Oxford, said, “Providing our qualified clients and partners with the ability to participate in hard-to-reach investment opportunities like this is what sets Oxford apart from other investment advisers. national registered. Oxford is one of the nation’s largest independent AIR firms with oversight of approximately $27.96 billion in assets under advisory (which includes assets under management)*, 21 managing directors in five market offices serving more than 700 prominent families and prodigious institutional clients in 37 states. Our size gives us access to investment opportunities that are not available to smaller companies. At the same time, our clients benefit from direct access from owners working with owners that is not often available in other large companies. This new Mayfair opportunity is just another example of what makes Oxford so unique in the industry.

Fredrikson & Byron provided legal representation to Mayfair Capital Partners in connection with the transaction. Hennepin Partners acted as exclusive financial advisor to Tile Redi on this transaction.


Mayfair Capital Partners is an extension of the Mayfair Direct Investment programme, which has been an internal division of Oxford since 2003, historically managing a direct investment portfolio exclusively for the benefit of Oxford’s more than 700 wealthy families and institutional clients. Due to Oxford’s large customer base, Mayfair Capital Partners is a flexible capital solutions provider that targets investments between $50 million and $125 million per deal and can seek control and non-control opportunities. At Mayfair Capital Partners, we seek to partner with exceptional management teams to build on the strengths inherent in the company’s people and products. We seek to invest in the brand and maximize the long-term value of the business. Mayfair’s independence and sophisticated multi-family office capital base create certain structural advantages over traditional private equity fund structures. We bring flexibility, patience and a supportive approach. For more information, visit


Hennepin Partners is a middle-market investment bank that provides M&A advisory services and strategic advice to entrepreneurs, private equity firms and corporations. It serves customers worldwide in a range of industries, including agriculture, business services, consumer, retail, healthcare, industrial products and services, retail, and technology and software. For more information, visit


Fredrikson & Byron is a leading Midwestern law firm that works collaboratively to help businesses achieve their goals regionally, nationally and globally. With a reputation as the firm “where law and business meet”, their attorneys bring business acumen and entrepreneurial thinking to work with clients and act as business advisors and strategic partners as well as legal advisors. . The firm’s more than 330 attorneys are based in Minneapolis, with offices in Bismarck, Des Moines, Fargo, Mankato, St. Paul, Saltillo, Mexico and Shanghai, China. Learn more at

For more information on Mayfair, please visit or send a request to [email protected] For new investment ideas, please contact the MCP team at [email protected]

The information in this presentation is for educational and illustrative purposes only and does not constitute investment, tax or legal advice. This report does not constitute an offer to sell or a solicitation of an offer to buy any securities. Opinions expressed are those of Oxford Financial Group, Ltd. Opinions are as of the date of publication and are subject to change due to changing market or economic conditions and may not necessarily materialize. Oxford Financial Group, Ltd. is a Registered Investment Advisor (RIA) registered with the Securities and Exchange Commission and headquartered in Carmel, Indiana. Registration does not imply a certain level of skill or training. For more information about our company or to receive a copy of our ADV Disclosure Form and Privacy Policy, call 800.722.2289 or contact us at [email protected] OFG-2203-1/ID-1275417

*As of 31.12.20

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